Lonely Planet0
In 2008, while Managing Director of phunQube, my team and I worked with BBC Worldwide, Lonely Planet and Poke on the re-design of the Lonely Planet website – after BBC Worldwide’s acquisition of Lonely Planet.
Our work initially entailed myself and one of my Senior UX team spending nearly a month on-site in Melbourne, Australia working with the BBC Worldwide and Lonely Planet teams to define the scope and requirements of the project. The entire project, which took several months and involved the entire phunQube team, involved requirements capture and prioritisation, customer engagement strategy, strategic and tactical User Experience, prototyping and user research.
Lonely Planet went on to win the Best Travel site in the 2009 Webby People’s Voice Awards.
