“Ever tried. Ever failed. No matter. Try again. Fail again. Fail Better.” Samuel Beckett
Fail fast is a nice alliteration – which is one of the many reasons I think it has gained such momentum in the product design space. “Succeed fast” or “iterate quickly” doesn’t roll off the tongue nearly so well.
Fail better seems only moderately more hopeful. How many times can you fail fast before you need to succeed in something? Small organisations – e.g. start-ups – might be better positioned to fail fast – if only because their idea-to-launch cycles can be quite short, and the ability to pivot more easily done.