Words have meaning. Words can be defined in many ways – and can be misinterpreted in just as many ways depending on the context in which they are used. Have you ever had a conversation about ‘design’ with a development team only to find half-way through the conversation that you are talking about the UI… Continue reading Navigating Design in Transformation
Over the years I’ve seen the approach to innovation vary in organisations. Where organisations are design-led an innovative approach is part of the cultural fabric or ethos of the organisation. This can be seen in organisations like Apple and Tesla. It can also be seen in many start-ups, where a founder, in pursuit of defining… Continue reading Can teams “innovate” in organisations that aren’t design-led?
We all like to think of ourselves as responsible designers and researchers. We follow design methods that take into account our experience, we analyse data and we follow user-centred design methods that involve testing with our Customers. But designers who follow design methods don’t commission ALL research that is conducted. Research is often commissioned by… Continue reading Conduct user research WITH – not ON – your Customers
Micro experiences can be delightful artefacts to design and use. They are designed with care and crafting and seen as completely standalone pieces of functionality that are meant to delight in their simplicity and usefulness. But how standalone are most pieces of functionality? How often are these small, simple pieces of functionality part of a… Continue reading Delivery, inertia and the micro-experience in UX
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail Better.” Samuel Beckett Fail fast is a nice alliteration – which is one of the many reasons I think it has gained such momentum in the product design space. “Succeed fast” or “iterate quickly” doesn’t roll off the tongue nearly so well. Fail better… Continue reading Is your organisation ready to “fail fast”?
In my experience it never fails that many stakeholders come to usability testing with the question of “will” vs. “can” Customers use their products or services. It’s a natural and desirable outcome of conducting user research. A positive answer can lead to acceptance of a business case, sign-off on a product launch, or pre-mature glory… Continue reading The importance of understanding “will” vs. “can” in usability testing
It’s a cool, sunny late Autumn Sunday morning. You live in the countryside; the nearest village is a mile away. It’s been a while since you bought a Sunday paper. But for some reason, you want one. Instead of getting in your car, as you normally might to do to drive the mile to the… Continue reading Whatever happened to discovery?
When car manufacturers design a new automobile, they develop requirements, conduct research, draw designs, make scale models, test scale models in wind tunnels, computer model their ideas, build full-scale prototypes, test them, and iterate the designs – all of this before putting them into production. What they don’t do is go right from drawing them… Continue reading Prototyping as an ethos