For me UX has always been about contact with real people in the process of collaboration, workshops, design, prototyping, testing and iteration. Which is why lately I’ve been thinking about the growing reliance UX has on tools like Axure in our day-to-day work. I’ve been around long enough to watch UX grow from an adjunct...
Back in the early days of digital there were far fewer roles than there are today. You basically had people selling for the agencies, project managing, designing and writing content, and building. Life was simple – yet in many ways everyone’s role was multidisciplinary. Early project managers’ roles encompassed sales, strategy, project management, account management,...
I want to tackle the intersection of User-Centred Design (UCD) and Agile. I’ll start by saying I am fundamentally not an Agile detractor. I respect and appreciate the need for process to help shape and deliver complex projects. When it comes to UCD I am a strong believer in designing the ‘right’ thing for the...
Q: How long should it take to develop a new digital product? A: As long as it takes to get it right – within the limits of time, scope and budget (oh, and don’t forget the needs of the user… and the organisation) I am a long-time believer in the User-Centred Design process. For me...
