Having worked as a consultant and contractor on both sides of the Transformation/BAU fence, there is often present a divide in ethos, ego and perception. In digital, People who work in the BAU arena typically optimise and maintain live websites, apps and software. BAU teams are predominantly made up of permanent members of staff because it often requires a lot of specialist training and continuity. As employees, they feel more a part of the fabric of the organisations they work for.