Understanding the importance of Narratives in my work

I find myself using the word “narrative” a lot lately. Whether I’m talking about UX and the cohesion of design, or CX and the importance of journey mapping, or agile delivery and the breakdown of epics and stories into sprints. You see… I’m one of those closet dreamers who took a break from their career to earn a master’s degree in creative writing. I’m a closet wannabe novelist working out my frustrations through wireframes and design.

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