I find myself using the word “narrative” a lot lately. Whether I’m talking about UX and the cohesion of design, or CX and the importance of journey mapping, or agile delivery and the breakdown of epics and stories into sprints. You see… I’m one of those closet dreamers who took a break from their career… Continue reading Understanding the importance of Narratives in my work
Many organisations are undertaking digital transformation programs to “put digital at the heart of their businesses”. This isn’t a new thing. In a way, by replacing legacy systems, upgrading IT infrastructure, and putting in CRM and distribution systems, we’ve been on this path for the better part of the last decade. In parallel to this,… Continue reading Digital Transformation without People is Legacy IT delivery
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail Better.” Samuel Beckett Fail fast is a nice alliteration – which is one of the many reasons I think it has gained such momentum in the product design space. “Succeed fast” or “iterate quickly” doesn’t roll off the tongue nearly so well. Fail better… Continue reading Is your organisation ready to “fail fast”?
In my experience it never fails that many stakeholders come to usability testing with the question of “will” vs. “can” Customers use their products or services. It’s a natural and desirable outcome of conducting user research. A positive answer can lead to acceptance of a business case, sign-off on a product launch, or pre-mature glory… Continue reading The importance of understanding “will” vs. “can” in usability testing
“Digital Transformation” has become an interesting buzzword that in its own right seems to be rapidly transforming. Not so long ago, replacing software systems with integrated, customer-facing digital systems, and putting digital more at the core of your business was simply a large-scale technology infrastructure program. But everything requires a buzzword, and perhaps “large-scale technology… Continue reading Transforming Digital Transformation
It’s a cool, sunny late Autumn Sunday morning. You live in the countryside; the nearest village is a mile away. It’s been a while since you bought a Sunday paper. But for some reason, you want one. Instead of getting in your car, as you normally might to do to drive the mile to the… Continue reading Whatever happened to discovery?
A couple of weeks ago I ran a panel at the Mobile Cloud Summit on Evolution of the Mobile Cloud, which looked at the impact of Mobile Cloud on User Experience. I really enjoyed the panel and its participants, which included Windahl Finnigan from Cap Gemini, James Clarke of Thin Martian, and Jules Ehrhardt of… Continue reading Mobile Cloud Summit video
On Tuesday, 4 October I’ll be on a Mobile Surgery panel at the UserZoom UX Seminar Series: The Evolution of Mobile from a User Perspective. Other speakers at the event include: Carina Hoogeveen, Account Director, UserZoom, Arthur Moan, Country Manager UK Ireland, UserZoom, Anders Rosenquist, the ZAAZ Head of Mobile, David Murphy, Editor, Mobile Marketing… Continue reading UserZoom UX Seminar Series: The Evolution of Mobile from a User Perspective