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Helping clients create more effective and successful digital practices

What do I mean by practice?

“…a practice is defined as the entity to which people in a team belong, e.g. the “design” or “research” practice. A practice contains workflow, process, creates value, is measurable, accountable, has a cost, reputation, expectations, can exist in-person or remote, and be centralized, hybrid, or distributed. A practice will have a “health” and “maturity” that influences—and is influenced by—the organization as a whole.”

Through my consultancy, kreate change, I work with individuals, leaders, start-ups and companies who want to build stronger, healthier, more mature digital research and design practices that lead to more successful product and service outcomes.

Don’t get me wrong… this work isn’t easy. I could have chosen far simpler things to do. Building stronger practices or fixing existing ones is difficult, often thankless work. It’s wrought with politics, personal agendas, resistance, lack of investment, egos, and all of the awful things that change dredges up in people and companies.

But as someone who was a practitioner in this space for many years, who has watched digital grow and evolve and turn on itself, I know that there are very few consultants floating around with the experience, patience, tenacity and resolve to help create the kind of lasting change that companies need and that the people working in them desire.

I have been a part of teams, managed teams, led teams, built teams and restructured teams. I have centralized and then decentralized teams.

One thing that has become clear in recent years is that as the velocity of delivery has increased and research and design teams have become more distributed, the practice that sits at the core of these disciplines has suffered. And it doesn’t have to. But they often become the victims of inexperienced change agents whose focus often lies elsewhere… research and design often fall by the wayside as a result, and their core practices: the process, working practices, principles, workflow, mentoring, method, models often fall away one by one until there is no core practice… there is only delivery of artifacts.

This needs to change. You can have velocity. You can have efficiency. You can have delivery. But the core practices of research and design don’t need to suffer to achieve these things.

If you feel the health, the maturity, the very existence of your research and design practices are suffering, if you’re having difficulting attracting and retaining talented, experienced individuals, if your customer engagement has fallen, if your design is a ghost of what it once was, then consider getting in touch for a capability assessment.


At least put in the effort to understand how you can improve the health and maturity of your research and design practices before you risk further damage to them.

Interested in at least having a conversation about these things? Please get in touch.

Ways of working

Employing many different models, method and tools to my work

Tools and models

Tools and models to improve health, maturity, efficiency and engagement.

Change frameworks

Change frameworks to help guide your team through organizational change, or to build new capabilities inside your digital business.

Capability frameworks

Capability frameworks to ensure team health and growth.

Tools to develop skills

Start-up client

“Brian worked with us for more than a year developing and designing our platform following a funding round. He advanced our thinking greatly whilst delivering strong work to tight deadlines. Would definitely work with him again and have no issue in recommending elsewhere.”

Get in Touch

Located in London, United Kingdom

Consult for clients globally (remote)

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